Salesforce Certified Data 360 Consultant free question 9 / 10 · Domain 6: Data Activations and Utilization
You create a segment in Data 360. Which statement about the objects you can choose for Segment On matches the Help article?
- You choose either Unified Individual or Unified Household, so an org that does not use identity resolution must create a ruleset first
- You can choose just Profile category objects, and engagement records such as orders are used as filter conditions
- Objects of whatever category you set at ingestion, including Other, can be chosen as the segment target
- You can choose objects you set as the Profile or Engagement category at ingestion, and records such as orders can be the target too
Show the answer and explanation
Answer: D
Why this is correct
The article says Segment On decides the object the segment is built on, and that you can choose objects you set as the Profile or Engagement type at ingestion. Its examples include Unified Individual, Unified Household, and Account, and also objects such as reservations and orders. The object you choose decides which attributes in the attribute library are available for filtering. Segments can count or select the records themselves, not just people.
Why the other options are wrong
"You can choose just Profile category objects, and engagement records such as orders are used as filter conditions" … The article says you can choose objects set as the Profile or Engagement type, with orders and reservations as examples. Engagement category objects can be a segment target too.
"You choose either Unified Individual or Unified Household, so an org that does not use identity resolution must create a ruleset first" … The choice is not limited to Unified Individual and Unified Household. When you do not use identity resolution, you use Individual as the segment target, and you can create segments without an identity resolution ruleset.
"Objects of whatever category you set at ingestion, including Other, can be chosen as the segment target" … That goes too far. The article says objects set as the Profile or Engagement type can be chosen. The Other category is not listed as a segment target.
Key points
When you have data from multiple sources, the article recommends using identity resolution and making Unified Individual the segment target. Using Individual instead of Unified Individual can cause duplicates or gaps in counts. Unified individuals can be grouped into households, and choosing Unified Household selects households that meet the conditions.