Salesforce Certified Data 360 Consultant free question 5 / 10 · Domain 4: Harmonization and Unification
You ingest people from two sources, an e-commerce site and a loyalty program, and build unified profiles with identity resolution. The same person sometimes has a different email address in each source. An admin sets a Source Priority reconciliation rule on the email address field of Contact Point Email and ranks the loyalty program first. Which statement about the result matches the Help article?
- The unified profile's email becomes the loyalty one, and that one email is used in segments and activations
- The unified profile keeps both emails, and the activation picks one in the source order set in the reconciliation rule
- The unified profile keeps both emails, and which one is delivered to is decided by the source priority in the activation
- The unified profile's email becomes the loyalty one, and the e-commerce address is also removed from the source profile
Show the answer and explanation
Answer: C
Why this is correct
The article says reconciliation rules do not apply to contact points such as email addresses and phone numbers. All the contact points stay on the unified profile, and when you create an activation for a segment that targets unified profiles, any of the contact points can be used. To reach the contact point from the source you want, use source priority in the activation. Reconciliation rules decide which value goes into a unified field that can hold only one value, such as a name. Contact points, which may legitimately be multiple, are not narrowed down by design.
Why the other options are wrong
"The unified profile keeps both emails, and the activation picks one in the source order set in the reconciliation rule" … Both emails staying on the unified profile is right, but which source's contact point is delivered to is decided by the source priority used in the activation. Reconciliation rules do not apply to contact points.
"The unified profile's email becomes the loyalty one, and that one email is used in segments and activations" … A reconciliation rule picks a single value only for fields that cannot hold multiple values, such as a name. The article says rules do not apply to contact points and all of them stay on the unified profile.
"The unified profile's email becomes the loyalty one, and the e-commerce address is also removed from the source profile" … The article says reconciliation does not delete or change the data in source profiles or update the connected source systems. The e-commerce address stays, and reconciliation rules do not narrow contact points anyway.
Key points
The reconciliation rules are Last Updated, Most Frequent, and Source Priority. Last Updated works only when the primary data model object has its Last Modified Date field mapped. A reconciled value is shorthand for summarizing the unified profile, not a decision about the best value for every use. You can trace back to the source data through the unified link object.