Salesforce Certified Data 360 Consultant free question 6 / 10 · Domain 4: Harmonization and Unification
You want Data 360 to keep the messaging app account that a customer uses every day, tied to the Individual. In the Help article's description of individuals and contact points in the Customer 360 data model, which contact point object holds this account?
- Contact Point Digital Id
- Contact Point Social
- Contact Point App
- Contact Point OTT Service
Show the answer and explanation
Answer: D
Why this is correct
The article's table of individuals and contact points in the Customer 360 data model describes what each contact point object represents and gives examples. Contact Point OTT Service represents an individual's account for messaging or video streaming services delivered over the internet to a connected device (over-the-top), with WhatsApp, LINE, and Netflix as examples. A messaging app account goes in this object.
Why the other options are wrong
"Contact Point Social" … Contact Point Social represents an individual's social media handle, for example a Twitter name starting with @. Messaging service accounts are on the OTT Service side of the table.
"Contact Point App" … Contact Point App represents a software app an individual uses and, if relevant, a specific device, such as a fitness tracking app a person uses on an iPhone. It is not where service accounts go.
"Contact Point Digital Id" … Contact Point Digital Id represents an individual's digital identifiers such as a Google Advertising ID (GAID), Mobile Ad ID (MAID), or Apple IDFA. It does not hold messaging app accounts.
How individuals and contact points split
The same table treats Individual as a person who interacts with your system (for example first name, last name, birth date, and birth place), and Contact Point Email, Phone, and Address as the email address, phone number, and postal address. Ways to identify an individual, such as a driver's license number or a customer ID, go in Party Identification.